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Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry- specific vertical search engines. This gives a website web presence.

Let a trained professional show you how to create and manage corporate capacity websites and its online promotion.

Topics covered

  • SEO & Analytics Session
  • WHOIS Lookup and Domain Name Forecasting
  • SEO Techniques
  • SEO Perception
  • User Perspective SEO
  • Machine Perspective SEO
  • SEO Preferred URL Architecture
  • Metadata & SEO Preferred Coding
  • Website Analytics
  • Insights & Control of Websites
  • Website Analysis & Considerations
  • Tools for Search Engine Optimisation
  • Alerts
  • Online Branding & User Penetration
  • Brand Analysis
  • Brand Management
  • Brand Reputation Management

  • Who Could Attend ?

  • College students seeking career in Web Technologies.
  • Communications & Marketing Students & Event Promoters.
  • Education Faculty & Staff Responsible For Updating School Websites.
  • Students from any branch can attend the workshop.

  • Workshop Highlights

  • Workshop will be of 7 Hours
  • Learn & Interact with renowned Industry Experts.
  • Covers All the basics of SEO.
  • PowerPoint Presentation, Live Demos, Interactive Question & Answer sessions and comprehensive reading material.
  • All the necessary softwares and study material would be provided.

  • Eligibility Criteria

  • This is a basic level workshop, so the prerequiste required will be zero.

  • Benefits to the Participants

  • Certificate of participation will be given to every participant from Go 4 Tech™.
  • Proper training material(CD's) for learning SEO Experts would be provided to each student.
  • Free Software Tool Kit for each student.